keeping it real
Panoramic Photography: Balcony view from the Cathedral at Notre Dame. Canyon de Chelly, Navajo Nation. Sabino Canyon (illustration). Mount Denali and the Alaska Range. The Hoover Dam. Barcelona harbor view. Haliakala caldera. The old Paris opera house. The grand canyon (illustration).
Large Format Film Photography: Lone cottonwood tree in Coyote Gulch, Grand Staircase National Monument Utah USA.
content is everything now
Content includes text, photography, video, illustration, animation, and capsulized interactive experiences like infographics. Content is branding, all of it. And a vast amount of content is essential, enough to refresh the daily or weekly posts on social media platforms, video outlets, and corporate and/or personal blogs and sites. Fortunately we are also in an era where content is much easier to produce or find. It can include almost anything from the recollections of a long-term employee to a newly generated set of photographs to an interactive infographic explaining how a product works.
flow, balance and value
There are now two distinct tracks available for video. The first is what I would call old school -- relatively-large digital cameras, studio-style lighting, well-produced audio, with editing and addition of effects on powerful computers. The second is phone-based. Video shot and often assembled on phones, or on a GoPro, or a basic inexpensive video camera, that, with minimal additional computer modification, is ready for upload. And the differences between the two tracks are becoming less and less evident in the final product. The same can be said for photography and, with AI, illustration and animation. Also stock photography, video and music are now available at low cost and these resources can be economically interwoven with custom content. Key in this process is creating an impression of seamlessness through continuity of similar quality and style.