going with the natural flow whatever that may be
digital strategic planning
Understanding of project requirements and goals. Industry review. Project task scoping. Implementation plan development.
asset review
Digital presence review including already available text, photography, illustration, animation, or video, and assets available from online sources.
UX research
Review of similar projects. Review of analytics and user population characteristics. UX planning for additional information. Field UX testing.
project prototyping
Creation of digital prototypes, video rough-cuts and preliminary text and photography. Preparation for additional UX testing.
project design
Completion of early UX research. Project strategy refinement. Additional content creation to match revised strategy. Technical platform selection.
preparation of text
Review of technical documents and existing text. Preparation of layman-friendly summaries of technical information. Production of advertising copy.
video production
Location visits. Creation of background video. Planning and completion of interviews. Motion and effects design. Editing. Music selection.
photography
Location visits and creation of photographs detailing projects and people, environments and cultures associated with projects.
illustration and animation
Prepartion of maps, charts and other illustrations and/or animations to convey aspects of the project.
Composite hand drawn and digital illustration developed fom two photographs of a heron in flight near Sedona Arizona around 2012.